Have you seen this ad?

For "ClearBlue" pregnancy tests? (See here.) The ad is *totally bizarre,* and clearly marketed for MEN to buy for their girlfriends/wives, rather than for women to buy for themselves. By way of background, most pregnancy test ads have a lot of pink, and talk a lot about reassuring women during a stressful time. Most are also very family-oriented, showing some happy mother with a baby at the end, etc. And most have female voice-overs.

ClearBlue is the complete opposite. The ad, the product name, and the box it comes in are all blue and black. There's no mention of families or missed periods. The ad focuses on being "easy" and letting you know "5 days earlier," without referring to "earlier than what?" It also features a digital read-out - classic useless technological bells and whistles. No mention of babies, or families, or anything of the sort. And the dude reading the ad sounds like he could be talking about an action movie.

They might as well call it the pre-RU486 test.